Good news everyone, Tiron & Ayomari are back!
After a two year hiatus, TiRon & Ayomari announced they will be releasing a new album called WET (Wonderful Ego Trip), dropping this fall.
To help kick off the campaign, the dynamic duo deliver a new song and video for “It’s A Trip.”
For starters, I LOVE the treatment for this video. There is often a negative connotation that underground hip-hop is associated with lower quality, and that has never been the case with these two. I still listen to “A Sucker For Pumps,” and their video with Yummy Bingham is one of favorites ever. After watching the treatment and listening to the song, it’s apparent that water is used as a metaphor for society’s consumption with being self absorbed.
“The video is about how everyone is addicted to the ego — members of religious institutions, law enforcement, everyone. No one is exempt,” TiRon and Ayomari say about the Karl Richter-directed clip. “We are the suppliers of our ego, and we are currently overdosing.”